Fraser Downs Poker Room

Creative promoting the new Fraser Downs Poker Room

The Fraser Downs Poker Room opened to the public March 2012. Leading up to its debut, creative were needed to advertise and notify the public of the new 12 table poker room.

The Fraser Downs Poker Room logo is derived from Fraser Downs' branding font and demonstrates a bold notion, being the only Poker site in Surrey, BC.

Creative included multiple print ads in the local community papers, websites and a full set of artwork on-site. Advertising were also showcased through Zoom Media and Newad and was strategically placed in the men's restrooms of multiple trendy establishments in Surrey and Langley, BC. The design solution for these ads were to capture the attention of the males with simple typography and an alluring image.

While I do not have the opportunity to enter the men's restrooms, I can assume it's as pristine as this.

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