BC Derby & Oaks 2012

Creative for BC Derby & Oaks 2012 for Hastings Racecourse promoting the richest stakes races.

BC Derby & BC Oaks is the largest racing day for Hastings Racecourse, showcasing the best contenders and the most prestigious and richest stakes of the season. The day also features the most fashionable trends of the season.

This year's design solution is to show just how extravagant and illustrious this day is. The hand-rendered silhouette of the young lady is montaged with the winner of last years' BC Derby race and some of the days excitement.

Creative included multiple print ads for 24H Vancouver edition Paper, Metro Vancouver Paper, Georgia Straight, Vancouver Sun, Chinese Print ad (Ming Pao) and a full set of artwork on-site, including Live Racing Program Cover and the 2012 Media guide.
2012 BC Derby & BC Oaks Media Guide
Full page ad in 24Hour Vancouver edition - September 5th, 2012
Half Page ad in the Vancouver Sun Sports Section - September 6th, 2012

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